Scandinavian For Value

"…but Scandinavian isn't even a language."

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SFV  is a useful consumer resource for the busy people, mainly students and pensioners, who believe there are cheaper options for their weekly shop and want to eschew the main supermarkets such as Tesco, Asda, Fortnum & Mason and Sainsbury in favour of the yellow-fronted European stores that have sprung up in this country in the last 15 – 20 years.

Aldi, Netto and Lidl are such stores.  These offer as large a range of products as any supermarket, well maybe not as large, but you can certainly get all your regular provisions.  If you want something like pickled quail eggs, Himalayan Rhododendron honey* or Vietnamese curry paste then you really ought to looking elsewhere.

The layout in these stores is unusual and there is an blatant air of stockroom to them.  Whereas in Asda, Tesco et al the goods are well merchandised, labels facing forward and so on, in Aldi, Netto and Lidl (ANL)  the shelving is basic and in a lot of cases, stuff is often stacked on the floor.  The other thing that hits you when entering is that there are a lot of brands you will have never heard of before.  It’s like going shopping when you’re on a self-catering holiday abroad.  You pick something up and think ‘is this canned tuna?  Is it a decent brand?  Dare I buy it to test it?’.

That’s where SFV comes in.  We test the unknown and unusual brands from ANL so you can be sure whether ‘Heinz’ or ‘Wilsson Fayre**’  are the best beans for your toast.

*    Himalayan Rhododendron honey is allegedly toxic.
** Fictional brand of baked beans

Written by just1bloke

13 April 2011 at 9:14 am

One Response

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  1. I have stopped buying /using Lidl Hollybush butter as it always seemed to go rancid a lot earlier than one might expect. Because of this I figured it was false economy (I will not eat rancid butter) and went over to the Tesco marketed Lurpak brand (unsalted) at 160p for 250g; expensive but nearly as good as Wheelbarrow. Jono

    Jonathan Vickers

    27 June 2012 at 1:27 pm


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