Scandinavian For Value

"…but Scandinavian isn't even a language."


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Along with the Northwood muffins, I also bought a bag of sweeties.  Mister Choc – Milk Chocolate Peanuts in a crisp coloured shell. 99p for a 250g bag which is a fair size.  It’s not the sort of pack you’d eat to yourself, unless you’ve earned the nicknameHungry Daveor something similar.

Mister Choc – Milk Chocolate Peanuts in a crisp coloured shell

No catchy memorable product name here, just a brief summary of what you’re buying.  They are essentially peanut M&Ms, which those older readers will remember as being ‘Treats’. (Remember them? Treats?  What happened to them, eh? – Peter Kay).

I imagine Mister Choc carrying a few scars, prone to violence and mood swings and like Willy Wonka, has a history of people trafficking.

It also proudly claims to have no artificial colours.  This actually means “we haven’t listed E-numbers in the ingredients because as we know, E-numbers are bad and make children climb the walls and have learning difficulties“.  With the exception of seaside rock, every product now lists the proper names for E-numbers anyway.

Now, trading regulations in the UK (and probably the rest of Europe) state that if you say something is chocolate, it has to contain a minimum percentage of cocoa solids.  If it’s lower, it has to be called chocolate flavoured.  I assumed that Mister Choc’s Milk Chocolate Peanuts etc would contain ‘barely legal chocolate’, but no.  The ingredients listed 25% minimum cocoa solids.  Compare this to Cadbury’s Dairy Milk which purports to contain 20% cocoa solids.  This generally unheard of brand is more chocolatey (is that a word?) than Britain’s favourite chocolate bar.  That has earned it many more marks in my book already.  In my opinion Dairy Milk shouldn’t be allowed to be called chocolate at all as it tastes of cardboard that’s been steeped in cheap drinking chocolate.

Right, looking at the packet, there are two red triangles at the top.  These are to trick you into thinking you can tear the packet open.  It doesn’t and you can’t.  It only serves to psyche you up before making you viciously hack at it with a machete.  I suppose it’s to make you appreciate them more once you’ve fought your way in.

Once inside, I tipped them out.  They are pretty much are identical to Peanut M&Ms except for the lack of the letter ‘m’ and the patina isn’t as vibrant.  Maybe that’s the side effect of not using artificial colours.  Maybe the M&Ms factory is awash with synthetic dyes.

Colour Selection Available

See?  They have a mottled appearance.  Not like that matters.  Peanuts are a standard size anyway, and I was expecting the chocolate layer to be rather scant, but no.  It was thick.  The crispy shell was also quite thick and sturdy.  The one in the picture above only cracked because I dropped the scanner lid on it.  These sweeties seem larger than Peanut M&Ms, in fact about the size of the average grape.

They were very tasty.  The higher cocoa content really does make the difference.  They’re rather addictive too.  In the same league as Pringles and it is quite easy to put away more than you intended to until you have to make someone take them off you.

So, to conclude.  If you’re having a DVD night and want something to munch on, then sod regular peanut M&Ms, they’re overpriced.  Typically £1.50 for 185g bag.  Mister Choc’s at Lidl are just as good, nay better and are only 99p for 250g, an absolute bargain.

Moreishness – 8/10
Crispiness – 8/10
Value for money – 9/10
Chocolate content – 8/10
Robustness of packaging – 8/10

Total:  41/50

STOP PRESS 21 Oct. 2011:  Mister Choc have dropped the “in a crisp coloured shell” and are now just known as Milk Chocolate Peanuts.


Written by just1bloke

14 April 2011 at 9:56 am

Posted in Uncategorized

One Response

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  1. Perfectly written content material, Really enjoyed examining.

    Foster Hench

    30 October 2011 at 4:52 am

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